TriE
Polishing an eco-friendly strategy. Redefining car care standards.
Challenge
My client sought to enhance brand visibility and establish a clear, cohesive structure for the brand.
With a commitment to reducing environmental impact through biodegradable products and energy-efficient methods, TriE aims to deliver high-quality, customer-centric services that redefine car care standards. I had to position TriE as a sustainable car care company as they focused on using eco-friendly washing solutions. Through countless visits and in-depth research, we developed a meticulous plan.
Goal
I aimed to establish TriE as an environmentally conscious company.
After extensive research and analysis, I helped craft a compelling narrative for Dubai. TriE Cleaning Services embodies the Magician archetype, trans- forming the ordinary act of car cleaning into an extraordinary experience of renewal and sustainability. To effectively communicate TriE’s message, I focused on rebranding the company. I designed a new logo that embodied their mission and their unwavering commitment to sustainability. The triangular shape represents the three pillars of sustainability – environmental, social, and economic – while the circling waves symbolize a greener wash. Moreover, each line represents electric signals, symbolizing advanced technology. Additionally, we managed marketing campaigns to ensure TriE was prominently featured and consistently visible across multiple platforms.
Result
From logo design to overall brand revitalization, I ensured their story was told effectively.
TriE was delighted with the final product, acknowledging our ability to seamlessly combine traditional and modern elements to create a unique brand identity. MJBC showcased our branding expertise through our innovative in-house developed branding frameworks, demonstrating our dedication to excellence and creativity.
An exciting journey that unfolded boundless sustainable opportunities.
