Nexture
Committed to simplifying the future with innovative solutions.
A next-gen framework cementing the industry leaders. A portal opening futuristic solutions.
Challenge
The aim was to take nexture to greater heights to cement their position as industry leaders.
Nexture is a UAE-based company focused on delivering innovative and sustainable solutions across various sectors. With a commitment to advanced technology and forward-thinking strategies, Nexture stands out by offering expertise that supports clients in optimizing performance and achieving growth. The challenge was to transform a Dubai-based brand to captivate a Western audience.
Solution
MJBC meticulously crafted the rebranding to preserve the brand's core essence while appealing to a wider audience.
The dynamic wordmark embodied the essence of its forward-thinking approach. The bold, sharp letters of the logo communicate Nexture’s assertiveness and commitment to precision in every business endeavor. At the heart of the logo lies an ingenious X, crafted with negative space tie knot. This element symbolizes keen professionalism & the brand’s unique ability to identify opportunities within challenges. MJBC suggested that the brand colours be Maastricht Blue & Alizarin and blue exudes a sense of professionalism, stability and strength while red is often associated with energy, passion and action.
Result
Through the strategic revamp, Nexture was more appealing to wider target audeicnes from the West and Russia.
Each and every detail of the brand overhaul was carried out after hours of research. The sharp corners in the wordmark aren’t just stylistic choices; they represent precision and strategic acumen. Nexture’s approach is characterized by calculated decisions and purposeful actions, ensuring clients navigate the competitive landscape with confidence.
At the end of the project, MJBC helped generate leads directly impacting the topline.
A brand’s voice, amplified.
A brand’s voice, amplified.
