Lapels
A bespoke strategy for a rich legacy. Adapting traditions for a modern landscape.
Challenge
Our client needed a revamp without the loss of their traditional core.
Lapels Bespoke is a luxury tailoring company based in Dubai, with a rich history dating back to 1940. Specializing in custom-made suits, tuxedos, and bespoke shirts, they blend traditional craftsmanship with modern design. Documenting over 80 years of brand legacy posed a significant challenge. After extensive research and numerous visits, we meticulously developed our approach. Each phase was demanding, yet we faced it with commitment. Ultimately, our efforts were embraced positively, contributing another success to our narrative.
Solution
We aimed to honour the brand’s long history while updating its image to appeal to modern Dubai.
While Rebranding Lapels Since 1940, we focused on updating the logo to reflect both the brand’s rich heritage and its modern evolution. The new design merges classic elements with a contemporary feel, featuring a lapel-inspired motif that balances simplicity and sophistication. We organised photoshoots and videography sessions to create engaging reels and social media posts. Additionally, we managed marketing campaigns to ensure Lapels was prominently featured and consistently visible across multiple platforms.
Result
I crafted the logo to revitalize their overall identity and enhance the aesthetic appeal of their studio.
I ensured that their rich legacy remained intact recognizing our skillful blend of traditional and postmodern techniques that truly distinguished the brand.
Crafting intricate brand narratives for lasting and meaningful impact.
