EFF Logistics
A brand facelift rooted in culture for the modern world on a global scale
Challenge
EFF Logistics aimed to enhance brand visibility and establish itself as a trusted provider of logistics and transportation solutions
With over 25 years of experience in the industry, EFF is committed to delivering high-quality, time-sensitive services while leveraging advanced technology and sustainable practices. However, in a highly competitive market, the challenge was to differentiate their offerings and build trust with businesses seeking reliable C&F and passenger services. By focusing on strategic outreach and communication, we developed a comprehensive plan to position EFF as a standout player in the logistics and supply chain industry
Solution
MJBC had to drive the brand forward to newer markets and build trust.
We embarked on a rebranding journey to strategically position the company as a prominent player in the global logistics landscape. A change in the overall brand identity was carried out to have the brand appeal to the modern world. The rebranding effort extended to creating a cohesive suite of brand collaterals, including redesigned uniforms and refreshed service vehicle designs. A corporate video was created to narrate the brand’s transformation journey, reinforcing its evolved identity. Simultaneously, a robust digital presence was established, further amplifying the brand’s reach.
Result
Positioning EFF Logistics as the Go-To Provider for Reliable Logistics and Transportation Solutions
By analyzing EFF Logistics’ strengths and industry presence, I developed a targeted campaign strategy to showcase their dedication to quality and efficiency. The campaign emphasized their ability to deliver time-sensitive, high-quality parcel delivery and transportation solutions while optimizing supply chains. Leveraging their advanced technology and sustainability initiatives, I created engaging content and promotions to connect with organizations needing dependable logistics support. This approach successfully drove traffic to EFF’s website and social media platforms, establishing them as a trusted partner in the industry
Transformative Journey Unlocking Sustainable Opportunities
