Allen Institute Of Logistics
Unveiling a New Brand Identity to Shape Tomorrow
Challenge
Updating a Trusted Brand to Meet Modern Expectations
Allen Logistics Institute wanted to update its brand image while staying true to its reputation for hands-on, industry-focused education. The goal was to refresh its look and connect with a modern audience while preserving the institute’s core values.
Solution
Transforming Allen Logistics Institute’s Visual and Digital Presence
MJBC took a comprehensive approach to reimagine Allen Logistics Institute’s brand, focusing on refining its visual identity to make it appealing to modern audiences. We worked on creating a professional corporate film that showcased the institute’s values, expertise, and commitment to providing real-world, hands-on logistics education. Alongside the film, we enhanced their social media presence, crafting a consistent and engaging online strategy that resonated with prospective students, educators, and industry professionals. This holistic approach ensured that Allen Logistics Institute’s message reached a wider and more relevant audience.
Result
Building a Stronger Brand Identity for Future Success
The updated identity successfully bridged the gap between the institute’s storied past and the future of logistics education. The result was increased engagement on digital platforms, higher brand visibility, and a more prominent position in the competitive educational market.
Redefining Purpose, Crafting a Legacy, Shaping a Future
