Lapels
A bespoke strategy for a rich legacy.
Challenge
Our client needed a revamp without the loss of their traditional core.
Lapels Bespoke is a luxury tailoring company based in Dubai, with a rich history dating back to 1940. Specializing in custom-made suits, tuxedos, and bespoke shirts, they blend traditional craftsmanship with modern design. Documenting over 80 years of brand legacy posed a significant challenge. After extensive research and numerous visits, we meticulously developed our approach. Each phase was demanding, yet we faced it with commitment. Ultimately, our efforts were embraced positively, contributing another success to our narrative.
Goal
We aimed to honour the brand’s long history while updating its image to appeal to modern Dubai.
While Rebranding Lapels Since 1940, we focused on updating the logo to reflect both the brand’s rich heritage and its modern evolution. The new design merges classic elements with a contemporary feel, featuring a lapel-inspired motif that balances simplicity and sophistication. We organised photoshoots and videography sessions to create engaging reels and social media posts. Additionally, we managed marketing campaigns to ensure Lapels was prominently featured and consistently visible across multiple platforms.
Result
Lapels was thrilled with the final result, recognizing our skillful blend of traditional and postmodern techniques that truly distinguished the brand.
From crafting the logo to revitalising their overall identity, we ensured that their rich legacy remained intact. Once again, MJBC demonstrated the power of branding through our innovative in-house developed branding ‘frames,’ showcasing our commitment to excellence and creativity.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
